About Us Shakti Mats began in 2014 in a tent and has since grown into a fast-moving global e-commerce brand, best known for our flagship product: the Shakti Acupressure Mat.
We're proudly values-led, with deep commitments to ethical production, charity, and creating meaningful employment in both India and New Zealand.
Our mission is simple but powerful: Ignite the Good, in ourselves, our communities, and the world.
Our 25+ person team is united by a shared drive to grow sustainably, lead with integrity, and make a lasting difference in people's lives.
With ambitious plans on the horizon, the best is yet to come...
The Role We're seeking an Ecommerce & UX Manager to lead conversion optimisation and user experience strategy across our Shopify websites and Amazon channels.
You'll drive revenue growth by creating seamless digital shopping experiences from first click to delivery.
You'll own website performance, platform management, site merchandising, and order fulfillment, ensuring friction-free experiences for our B2 C and B2 B customers.
This is a chance to combine strategic thinking, technical aptitude, and creative problem-solving to make a measurable impact on our growth.
Key Responsibilities Conversion Rate Optimization & UX (35%)Own website conversion rates and continuously test improvements across the customer journey Create intuitive, friction‐free shopping experiences Optimize product pages, collection pages, checkout flows, and mobile experience Conduct user research, analyze session recordings, and identify barriers to conversion Implement A/B tests on layouts, CTAs, navigation, and messaging Monitor analytics and conversion metrics to identify optimization opportunities Platform Management & Technical Oversight (25%)Own Shopify platform management including apps, integrations, and technical implementations Coordinate with developers on site updates, features, and bug fixes Ensure site speed, uptime, and performance meet standards Manage Amazon channel technical setup and optimization Maintain data integrity across platforms and integrations Optimize homepage, collection pages, and navigation for discoverability and conversion Manage site merchandising strategy, including cross‐sells, bundling, and promotional updates Coordinate with Brand & Creative and Content & Community teams on on‐site messaging Test and optimize product recommendations and personalization Lead and develop Ecommerce & UX team members (Ecommerce Operations Coordinator and Amazon Specialist)Set priorities across platform management, operations, and Amazon channel Partner with Operations and Customer Experience teams on fulfillment, inventory, shipping, and post‐purchase experience Present ecommerce performance, insights, and roadmap to Head of Marketing Foster a culture of data‐driven optimization and customer‐centric thinking Key Integrations Brand & Creative: Implement brand guidelines and creative assets on‐site Content & Community: Coordinate content placement and SEO‐optimized product copy Growth & Performance: Share conversion insights to inform advertising and landing page optimization Customer Experience & Operations: Collaborate on inventory, fulfillment, and feedback loops Qualifications & Experience6–8+ years in ecommerce management, conversion optimization, or digital product management (DTC experience a plus)Proven track record improving conversion rates and driving ecommerce revenue growth Strong Shopify (or similar) experience and ecommerce technology stack knowledge Deep understanding of UX principles, user research, and CRO methodologies Experience with A/B testing tools (VWO, Optimizely, Convert) and analytics platforms (Google Analytics, Hotjar, Mouseflow)Knowledge of Amazon seller/vendor operations preferred Experience managing ecommerce teams and cross‐functional projects Skills & Abilities User‐centric mindset: naturally sees site through the customer's eyes Analytical rigor: comfortable with data, testing, and statistical significance Strategic thinking: balances big‐picture strategy with tactical optimization Technical aptitude: speaks confidently with developers and solves platform issues Leadership: inspires team and communicates priorities clearly Attention to detail: catches UX issues before they impact customers Collaboration: works effectively across teams and external resources Bias for action: balances analysis with execution Commercial awareness: understands impact of UX on revenue, AOV, and LTVContinuous improvement: always seeking optimization opportunities and staying current on best practices Why Join Shakti Mats?Be part of a purpose‐driven, values‐led team making tangible global impact Lead the growth of our ecommerce platforms in a fast‐moving, innovative business Collaborate with a supportive, growth‐focused team across marketing, operations, and creative functions Flexible working policies, including work‐from‐home options and opportunities for personal growth and learning Experience a company culture where we celebrate progress, embrace challenges, and support each other to show up fully Our Culture At Shakti Mats, our culture is values‐led, collaborative, and fuelled by growth — personally, collectively, and globally.
We embrace challenges, celebrate progress, and support each other to show up fully and do work that matters.
