Location: Christchurch Hours: 20-25 hours per week Salary: $60,000 per annum (0.5 FTE, based on a full-time salary of $120,000)Reports to: Marketing Manager About The Role We’re looking for a hands-on Digital Marketing Manager to lead Red Seed’s digital growth across paid ads, SEO, lifecycle emails, and social. Your focus? Driving product signups, onboarding, and activation in a product-led growth environment. You’ll work closely with our Marketing Manager to plan and deliver campaigns across the full user journey from discovery to adoption. This is a flexible, part-time role (20-25 hours per week) that is ideal for an experienced digital marketer seeking variety, autonomy, and a meaningful impact. About Red Seed We’ve been creating e Learning solutions for some of Australasia’s largest businesses for over 15 years. Now, we’re entering an exciting new chapter — launching a new product, expanding globally, and embracing product-led growth as our go-to-market model. You’ll be joining a high-performing and supportive team that values collaboration, creativity, and tangible results. What You'll Do Plan and execute digital campaigns across Linked In, Google Ads, and social media to drive sign-ups and increase product usage. Design onboarding and lifecycle journeys that move users from signup to activation. Track and report on key PLG metrics, such as sign-ups, activation rates, and onboarding completion. Optimise SEO, landing pages, and product pages to boost organic traffic and conversion. Use tools like GA4, Webflow, and campaign platforms to improve performance Collaborate with the Marketing, Product, and Customer teams to align messaging and user experience. What You'll Bring5+ years of hands-on digital marketing experience — ideally in a PLG Saa S or B2 B tech environment. Expertise in Linked In Ads, Google Ads, and lifecycle email marketing. Proficiency with GA4, Meta Business Suite, and SEO tools. A clear understanding of SEO, landing page optimisation, and user conversion flows. Strong writing, data interpretation, and cross-functional communication skills. A growth mindset — test, learn, iterate. Self-sufficiency — you're comfortable working without an agency or sales team. Collaboration skills — you bring others along the journey while driving results. Bonus Points For Experience working in a product-led growth company Familiarity with onboarding flows, PQLs, or product usage nudges Understanding of UX writing or product content strategy Why Work With Us At Red Seed, marketing doesn’t sit on the sidelines — it’s at the heart of our product-led growth. You won’t just run campaigns. You’ll shape how people discover, try, and succeed with our products. And you’ll do it in a team that values creativity, momentum, and meaningful work. Here’s a little of what makes Red Seed different: We’re a close-knit team with a casual dress code that has lots of fun. We are passionate and high-energy. We offer a flexible, family-friendly work environment You’ll be helping make a difference to individuals and organisations. We’re based in the central city. We don't do average. Oh, and there's free coffee (always!). To apply Please upload: Your CVA short cover letter introducing yourself, including brief responses to the following five questions:-What’s a digital campaign you’re proud of — and why did it work?-What tools do you rely on most for managing and measuring campaigns?-How do you measure success in a product-led growth environment?-Share one tactic you’ve used to improve user onboarding or activation.-What excites you most about joining Red Seed?We Welcome Everyone Don’t meet every single requirement? That’s okay. If you’re curious, capable, and excited about what we’re building, we want to hear from you. Red Seed is an inclusive workplace that welcomes people of all backgrounds, identities, and experiences. Keen to chat? We’d love to hear from you. To request thefull job description, please contact us atmarketing@redseed.com.
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