Lower Hutt (Māori: Te Awakairangi) is a city in the Wellington Region of the North Island of New Zealand. Administered by the Hutt City Council, it is one of the four cities that constitute the Wellington metropolitan area.
It is New Zealand's sixth most populous city, with a population of 111,800. The total area administered by the Council is 377 km2 (146 sq mi) around the lower half of the Hutt Valley and along the eastern shores of Wellington Harbour, of which 135 km2 (52 sq mi) is urban. It is separated from the city of Wellington by the harbour, and from Upper Hutt by the Taita Gorge.
Lower Hutt is unique among New Zealand cities, as the name of the council does not match the name of the city it governs. Special legislation has since 1991 given the council the name "Hutt City Council", while the name of the place itself remains "Lower Hutt City". This name has led to confusion, as Upper Hutt is administered by a separate city council, the Upper Hutt City Council. The entire Hutt Valley, including both Lower and Upper Hutt cities, is also often simply called "the Hutt".Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.Source: https://en.wikipedia.org/