Masterton (Māori: Whakaoriori), a large town in the Greater Wellington Region of New Zealand, operates as the seat of the Masterton District (a territorial authority or local-government district). It is the largest town in the Wairarapa, a region separated from Wellington by the Rimutaka ranges. It stands on the Ruamahanga River - 100 kilometres north-east of Wellington and 39.4 kilometres south of Eketahuna. Masterton has an urban population of 21,400, and district population of 27,500 (June 2020).Masterton businesses include services for surrounding farmers. Three new industrial parks are being developed in Waingawa, Solway and Upper Plain. The town functions as the headquarters of the annual Golden Shears sheep-shearing competition.

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Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

Source: https://en.wikipedia.org/